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Brew a Smarter Cup of Joe on National Coffee Day

By October 3, 2017 Coffee No Comments
Couple in the kitchen with Smarter Coffee Machine

Press release: October 2, 2017

Smarter partners with Best Buy to release high-tech coffee machine in the US

Brewing a pot of coffee will never be the same after this National Coffee Day. Smarter, one of the fastest growing UK connected home companies, launches its long-awaited Smarter Coffee 2nd Generation in North America with consumer electronics retailer Best Buy. The Wi-Fi connected Smarter Coffee goes beyond basic coffee pot time settings that can be programmed to brew in the morning. Smarter Coffee allows users to control brewing via a smartphone among other convenient features.

Using the Smarter app, coffee lovers can freshly grind and brew coffee from anywhere, as well as adjusting brew strength, temperature and quantity. Timers can be set using the Smarter app to have coffee brewed in the morning using Wake-up Mode. Geo-fencing and Home Mode can be enabled to trigger Smarter Coffee to start brewing after a morning workout or an evening commute – the possibilities are endless.


For days when opening an app is too much work before having a cup of coffee, a voice command to Amazon’s Alexa can also start Smarter Coffee brewing. Other smart home devices may also be connected to Smarter products. By creating applets using  automation service IFTTT (If This Then That) users can integrate Smarter Coffee with a variety of other smart home devices – Google Home, Philips Hue Lights so kitchen lights turn on when coffee starts brewing, Nest Cam so coffee starts brewing when someone enters the kitchen at a certain time of day, and many more.

“We are excited to be in the position to expand our business into the U.S. market at this time. All the indicators show that consumers are ready to put technology to work to make their daily lives simpler and more convenient via connected appliances,” said Smarter CEO and founder Christian Lane. In the Global Smart Coffee Maker Market 2017-2021 report, Technavio predicts the smart coffee machine market will grow at an average rate of 38.81% from 2017-2021. “Starting next week, our retail partner Best Buy will have Smarter Coffee and Smarter iKettle on shelves. Morning routines in North America will be changed forever,” commented Lane.

This innovative coffee maker is a new-to-market product to the U.S. with the world-famous iKettle and FridgeCam by Smarter also scheduled to launch this Fall. The brand new Smarter app available on iOS and Android makes using any of the ‘new to the U.S.’ Smarter products easy. Multiple users can be connected to each Smarter device making it perfect for households with varying schedules or for use at the office.

Smarter Coffee – 2nd Generation will be in Best Buy stores beginning October 2, 2017. Smarter Coffee retails in the U.S. for $249.99 and is only available at Best Buy (click here). Additional product information can be found at http://www.smarter.am/.


About Smarter

Smarter has become one of the UK’s fastest growing connected home companies, at the forefront of inventive solutions in the ‘connected kitchen’. Smarter’s iKettle and Smarter Coffee products are currently sold in over 3000 stores all over the UK and Europe. By the end of 2017, Smarter expects to become a global connected platform that connects consumers to their kitchens making grocery shopping and food waste a thing of the past.

Brew a Smarter Cup of Joe on National Coffee Day
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