we are hiring

Come and see Smarter at IFA Berlin 2017!

By August 18, 2017 Events No Comments
IFA Berlin 2017.

Press release: August 18, 2017


Smarter, maker of the FridgeCamTM, a retrofit device that can turn any fridge ‘smarter’ for a fraction of the price of a brand new fridge, with the principal aim of reducing food waste, is delighted to announce its showcasing the latest innovation during IFA Berlin 2017.

IFA in Berlin presents the latest products and innovations in the heart of Europe‘s most important regional market, attracting the visitors from more than 100 countries each year.

This year will see the consumer electronics event occur at Berlin Exhibition Grounds from 1 – 6 September, with Smarter appearing in the newly designed IFA NEXT innovation hall 26.

IFA Berlin 2017 will be at the city’s exhibition centre from September 1-6.


Smarter’s FridgeCamTM will be the focus for the company, which enables consumers to never waste food again thanks to expiry food tracking, app reminders, and recipe suggestions so you can use up what you have in the fridge.

The FridgeCamTM enables:

  • Expiry notifications for fridge contents.
  • Replenishment notices to prevent running out of items.
  • Recipe suggestions to use the contents of your fridge.
  • Interoperability with other third-party devices.

FridgeCamTM has already been recognised as a game-changer in the innovation industry being awarded the CES 2017 Smart Home Honouree and winner of the UK’s National Technology Awards 2017 earlier this year.


FridgeCam took out the UK’s National Technology Awards 2017 and was made a Smart Home Honouree during CES 2017 earlier this year.


Smarter CEO and founder Christian Lane said:

‘We are excited to announce the world’s first wireless fridge camera is here,’ he said. ‘The amount of ground-breaking innovative gains we’ve packed into this small device makes it one of the smartest products in your home. By using the very best in technology we hope to help households eliminate food waste by seeing exactly what they have in their fridge from wherever they are via their smartphone. Our platform gets smarter as it goes along too by learning from the network of FridgeCams. We can’t wait to show you our revolutionary Smarter FridgeCamTM during IFA 2017.’

As well as showcasing Smarter FridgeCamTM which is available for pre-order now, Smarter will also be demonstrating it’s latest generation of iKettle – 3rd Generation (OUT NOW) and Smarter Coffee – 2nd Generation (September). 

Both latest editions can now link with the rest of your smart home using IFTTT, or connecting directly to Amazon Alexa.



Make a booking with us at press@smarter.am or stop by our stand – IFA NEXT – Hall 26A #155, Messe, Berlin – where you can also check our range of awesome connected home products.

For further IFA-related bookings please email us;


Come and see Smarter at IFA Berlin 2017!
Rate this post

Leave a Reply

Scroll Up