we are hiring

FridgeCam buzz building in anticipation of release

By August 14, 2017 In the Press No Comments

Our Smarter FridgeCam made headlines this week following last weekend’s feature in The Guardian – The war on food waste has a new weapon: a £99 fridge camera

FridgeCam is the world’s first wireless camera, able to retrofit into any fridge making it ‘smarter’.

As reported by The Guardian, the Smarter FridgeCam and app will also monitor use-by dates and send out automatic top-up reminders to buy more milk, for example. It will also encourage people to eat what they already have – typically festering at the back of the fridge or in the salad box – by suggesting recipes.

Smarter FridgeCam is available for pre-order now.


Reactions on FridgeCam have been favourable particular from global initiatives, food industry and everyday consumers right around the world who are eager to get their hands on Smarter’s latest innovation in the kitchen. Here’s just what a few had to say about the Guardian story via social media;


Statistics from the waste advisory body Wrap show the average British family throws away food worth £700 each year. Bagged salads are among the most wasted foods, with Britons chucking out 40% of the salad they buy every year – equivalent to 37,000 tonnes, or 178 million bags.

Smarter CEO Christian Lane told The Guardian. “The supermarkets tell us that the way we shop has fundamentally changed,” said Lane. “People are shopping little and often and using different shops. The more we developed and trialled this technology, the more we found that it could not just help reduce food waste but it also encourages people to shop in a smarter and more efficient way.”


The FridgeCam is available for pre-order at smarter.am for £99 coming out next month.

For more information please go to our FridgeCam page.

FridgeCam buzz building in anticipation of release
Rate this post

Leave a Reply

Scroll Up