we are hiring

From start to finish IFA 2019 did not disappoint.

By September 16, 2019 Events, In the Press No Comments

From start to finish IFA 2019 did not disappoint. The week kicked off with the announcement of our partnership with AEG/Electrolux for FridgeCam PLUS™. We are very excited for what the future holds for this joint venture, both companies strive to create products that inspire and contribute to a change for the better, this is embodied in the concept of the PLUS. FridgeCam PLUS ™ brings lifestyle, health and sustainability choices from the insight provided on products and their freshness, enabling real savings and reduction in food waste. The device provides a personalised view inside any fridge for a fraction of the cost of an inbuilt device. Making this product a flexible and affordable ‘smart evolution’ for any kitchen.  

We had a great reaction from the press, they were particularly interested in the end to end inventory management and the FridgeCams new AI feature SmarterAssist, which takes the device a step further to become fully automated. 

Toms guide- “I don’t know about you, but I have wished for a way to see what is in the fridge when I’m in the supermarket in countless occasions, to make sure I know what to buy. “

See what the press had to say in our coverage over the week: The Spoons, Make Use Of and Toms guide.

“IFA is a great way to measure how one product will succeed in the market, and I’m happy to say the FrigdeCam PLUS had a huge impact this year at the Electrolux stand. We’re excited about the future and how Smarter is helping to build a smart evolution in every house.” -Christian Lane CEO

We can safely say it was an extremely successful week and another IFA to remember! 


From start to finish IFA 2019 did not disappoint.
Rate this post
Scroll Up