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IFA 2018… What a memorable week for Smarter!

By September 10, 2018 Events No Comments
Smarter's week at the trade-show IFA in Berlin.

For the fifth year in a row, we attended Europe’s biggest trade show, IFA, in Berlin. IFA is an annual event for companies to showcase their products, meet other brands and learn about the latest trends in consumer electronics and home appliances.

With our latest product FridgeCam being launched only a month ago in the UK, the buzz around our product was incredible. We had many visitors approach our stand including distributors, press, investors, tech enthusiasts and consumers wanting to know all about our FridgeCam.

The interest we received was fantastic and following the positive response, it is clear that FridgeCam has a home worldwide. It is, therefore, our mission to deliver it to consumers around the globe.

Aside from our latest product, FridgeCam, our iKettle and Smarter Coffee Machine were also enjoyed by everyone who visited our stand. People were intrigued by the Smarter app and voice assistant functionalities (Google Home and Amazon Alexa), that made using our smart appliances so seamless. Everyone wanted to learn more about the world’s first wireless fridge camera!

The press were as excited to write about FridgeCam as our team was to explain how it can change the way people interact with their fridges worldwide. See what the press had to say in our Techradar and Gizmodo coverage over the week.

We are now back and excited for the year ahead. We can safely say it was an extremely successful week and another IFA to remember!

IFA 2018… What a memorable week for Smarter!
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