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MWC 2018: It’s all about mobile…for now.

By February 28, 2018 Events No Comments
MWC in Barcelona

There have been quite a few announcements coming out of Mobile World Congress event in Barcelona this week, with new phones launched by Samsung, Sony, LG, Nokia, Asus, etc.

Judging by the wealth of new smartphone tech popping up at 2018’s biggest mobile tech show and the apparent disappearance of smartwatches and fitness trackers which usually make some headway during the showcase, it’s evident that mobile is still very much centered at number one.

What’s happening in mobile world this year?

In short a fair bit, Samsung has unveiled two new big additions, the Galaxy S9, and Galaxy S9+. These are two of the most eagerly anticipated phones of the year, coming with improved camera technology.

This was probably the first of the big guns to unveil this year as 2018 we’ll likely have some new devices coming from Google, Apple, LG, Huawei, and HTC flagships over the next 10 months.

Camera is key

Google Pixel 2’s highly rated 12-megapixel camera is still very much the talk of the town and is a deciding factor that goes into most new mobile customer purchases.

However, as Samsung’s announcement at MWC this week has many claiming that it’s stolen the crown from Google and being dubbed the new best cameraphone around. Read more on the Google vs Samsung here.

AI-enabled features

AI (Artificial Intelligence) is increasingly becoming more and more ingrained into mobile.

As the trend of 2017 rolls right into 2018 – mobile makers now want to pack as much AI into their handsets as possible, even if they have to stretch the definition of the term “AI” to do it.

As many tech experts have mentioned, AI-enabled features can seem like quite an abstract concept, but the end result is phones are better able to think for themselves and learn over time, without offloading the intense calculations that are required off to the cloud.

This can be something as simple as being able to recognise what you’re taking a photo of, and adjusting the camera settings accordingly.

Digital assistants are another example, now better than ever at recognising your voice and interpreting your commands without having to check back with the base first. More of that computing can be done on-board the phones of 2018.

Augmented reality

At the end of the day Augmented reality (AR) is another feature that is starting to be taken more seriously at MWC.

A real topic of discussion at MWC 2018 was 5G and how it will be used in mobile going forward.

However, there was also a window of debate on how 5G might just be the catalyst for what’s coming next…smart glasses.

Google to Make Major Augmented Reality Push at Mobile World Congress 

Whether you’ve known about it or not, 5G is poised to change your life with a faster, more responsive data network. One of the potential benefits is a called ‘edge computing.’

It’s the idea that some of the processing and number crunching that’s currently done by devices — anything from phones to cars — can be rerouted to a nearby network server handled by the carrier.

The AR experience of wearing glasses makes too much sense not to happen. And using 5G as a bridge to handle a lot of the processing power separate from the device itself could enable smaller and sharper smart glasses designs.

MWC 2018: It’s all about mobile…for now.
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