A kitchen that orders food for you and tells you what to cook based on ingredients left in your fridge. A hallway that says hello, makes you coffee and plays songs and displays art that match your mood. And a bedroom that tracks your sleep and helps you choose your outfit depending on the weather forecast.
Is this what home living will be like within the next few years? This month saw advertising tech company Unruly partner with leading experts on everything from well-being, digital health and interior design to home security and emerging tech such as holograms, augmented reality (AR) and virtual reality (VR) to offer a glimpse of how brands can engage consumers in the connected home.
Unruly has built the 2,000 square foot space at its new London HQ to show what the home of 2020 will see, hear, smell, taste and feel like. The new space will showcase actual and conceptual internet of things (IoT) gadgets – a market predicted to add £1.37 trillion to the global economy in 2019 (source: Business Insider Intelligence) – from a host of leading consumer brands and start-ups. These include: Amazon Launchpad, Direct Line, eBay, Taste.com.au (part of News Corp Australia’s digital network), Tesco, The White Company and Withings (part of Nokia), as well as new media formats from News Corp.
According to the Unruly Future Home Study, 84% of UK consumers would be open to brands engaging with them in the connected home, while 67% of Brits think a connected home will make their lives happier, safer or healthier. Just under two-thirds (60%) think artificial intelligence (AI) and robots will be an essential part of the future.
However, consumer responses also demonstrate the need for brands to interact responsibly within the connected home, with 84% considering home as their sanctuary and 43% worried about security. Meanwhile, ‘invade my privacy’ was given as the most annoying thing a brand could do in the home.
Home – which opened its doors to the interactive home experience earlier this month – will show how advertisers can use the next generation of tech to reach and move people in the connected home.
Unruly CEO Sarah Wood said: “Brands that are passionate about the consumer experience and keen to understand the value they can bring to consumers in their home will be the ones who make the most of this opportunity.
“Home will give marketers a synapse-tingling shot of the future. It will help brands and agencies future-proof their marketing strategies, demonstrating how connected tech will enable brands to share their stories with consumers in new and exciting ways.”
Smarter were asked to contribute their existing smart devices along with other Home partners including AJAR-tec, AMD, Caesarstone, Click & Grow, Emel + Aris, iKLEID, Lumie, Lost Values, Matterport, Netatmo, Niio, Octagon Studios, Quiet Mark, realtor.com® and Six Hands.
Other findings from the Unruly Future Home Study, in which 1,000 people from across the UK were asked the best way for brands to interact with them in the connected home:
● 55% of Brits would rather buy washing powder through a button on their connected washing machines than go to the shops;
● Saving money (61%) was the biggest reason Brits are interested in having a connected home;
● The living room is the room where Brits are the most happy to engage with brands (52%). The kitchen is the second (45%).