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How technology will change our food

By October 19, 2017 FridgeCam No Comments

This week World Food Day was ‘celebrated’ on October 16, in honour of the founding of the Food & Agriculture Organisation (FOA) arm of the United Nations in 1945.

FAO has become an institution over its seven decades, going onto do some amazing things, including establishing world food summits, crafting legislation to protect agriculture and environmental rights and implementing national nutrition programs around the world.

However, World Food Day is a great opportunity to point out other global food issues that hold plenty of significance.

Food waste. The facts speak for themselves.

WRAP released a report last month detailing the world’s progress toward achieving UN Sustainable Development Goal (SDG) Target 12.3. That target is to halve per capita global food waste at the retail and consumer levels by 2030.

WRAP’s key points;

– One third of the world’s food is lost or wasted.

– 800 million people struggle to have enough to eat.

– The global economy loses $940 billion every year.

– If food loss and waste were a country it would be the third largest greenhouse emitter on the planet.

Smarter FridgeCam will give users remote access to see the inside of their fridge wherever they are.


So how can technology play a role in all of this?

Here at Smarter our goal is to change the way people shop and consume food and by doing so minimise what food they are throwing away.

We’ve identified that consumers are shopping less traditionally, often opting for the express and online route.

This is predominately down to people’s on-demand lifestyle whereby everything is now delivered directly.

Food waste starts in the kitchen.

We are seeing plenty of innovation in the heart of the home which is all good and well, but the question has to be asked…is any of it actually practical and is it going to add further enhancement or more hassle to our busy everyday lives?

Reducing food waste needs to be driven by efficient technology like our FridgeCam, a retrofit and cost-effective product which is using the very best in technology to deliver a resourceful tool to combat food waste.

While the FridgeCam is able to see what you have in the fridge from anywhere directly via the Smarter App, it’s the features behind it that really give it the edge over food waste.

Consumers will be reminded of expiry dates, stock-ups, recipes and automated shopping via retailers such as Tesco.

Working in tangent with the fridge, consumers will know what food needs to be used up and suggest creative ways to make use of those leftovers.

Auto replenishment is also a huge step forward for technology and food.

Already, 33 per cent of UK consumers are interested in replenishing household supplies. By 2025, there are forecasts that suggest 11 per cent will be using some sort of auto-replenishment service.

It’s technology like this that can continually work for you behind the scenes and giving you added value that can go towards saving time, money, energy and food waste.

While the kitchen is being radically overhauled with new and exciting prospects for us to transform our bad habits, it’s important to remember that change isn’t just about adding intelligent appliances into your life.

It’s more so about changing your own mindset to what you need assistance with the most in effectively managing your daily routine.

About FridgeCam

The FridgeCam is the world’s first wireless fridge camera that can retrofit into any fridge in the world, allowing you to see the contents of your fridge from wherever you are via the Smarter App. The FridgeCam will track food items alerting you when they are about to expire, recommend food recipes based on your fridge contents and sync with your preferred online grocer for auto replenishment.

How technology will change our food
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