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UK Coffee Week 2017 – For the love of coffee

Welcome to UK Coffee Week!

As if you need any more reasons to go for that third hit of caffeine for the day.

There is actually a legitimate motive why coffee has an entire week of national awareness.

UK Coffee Week is a fundraising campaign running from April 10-16, which usually takes place in thousands of coffee shops across the country.

 

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All donations received from UK Coffee Week will go to Project Waterfall, an initiative dedicated to bringing clean water facilities to coffee growing communities.

Coffee is one of the largest and most powerful industries in the world. Over 500 billion cups of coffee are consumed globally each year, and every one of those cups is an opportunity to make a difference.

Do check out www.ukcoffeeweek.com to find out how you can contribute.

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Here’s some interesting facts

While we are Smarter create coffee machines (smart ones at that!), we are actually interested to find out a bit more about some of those habits a standard Brit coffee-lover may have. Here’s what we found out…

We found that different personality types choose certain types of coffees!

  • Cappuccino drinkers are thoughtful
  • Latte drinkers are extroverted
  • Flat White drinkers are optimistic
  • Mocha drinkers are anxious
  • Espresso drinkers are generous
  • Americano drinkers are introverted

We also found out that

One in six Brits drink coffee just to procrastinate at work. when asked their main reason for drinking coffee:

  • A third of Brits (33 per cent) have a coffee for the taste
  • A quarter of Brits (28 per cent) choose a coffee simply to wake up them
  • One in six (17 per cent) make a coffee to procrastinate at work

If allowed one coffee a day, two thirds of Brits would have it before work

When asked when they drink their coffee:

  • Two thirds (65 per cent) of Brits would have it pre-9am
  • A quarter (23 per cent) would have it post-lunch

The average Brit spends £520 a year on high street coffees

When asked if they buy a coffee on route to work:

  • 50 per cent of Brits buy a coffee on the way to work
  • Spending an average of £10 per week = £520 a year
  • One in five Brits spends upwards of £20 a week on high street coffee

2 seconds is the optimum time for dunking biscuits

When asked if they dunk and if so, how long for:

  • Over half of Brits (57 per cent) dunk biscuits in their coffee
  • Majority of respondents (70 per cent) do so for 2 seconds per biscuit
  • One in 5 Brits adds a cheeky shot to their coffee to get through the day

When asked if they add alcohol to their coffee between 9am-5pm:

  • One in five (20 per cent) admitted to doing so

 

Part of this was published in London Loves Business on April 10.

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