About Us

The home is where the kitchen is.

Here at Smarter it is our mission to create innovative products in the home that are stylish, practical and convenient.

Our ground-breaking connected products are paving the way for the future, by harnessing the very best in technology and using it to help improve life.

What is Smarter?

Smarter has swiftly become one of the UK’s fastest growing connected home companies, pioneering the emerging ‘connected kitchen’ lifestyle, creating innovative products that can enhance our everyday lives. The award-winning London-based company first came to prominence in 2013, with the successful launch of the first ever WIFI-enabled iKettle, going on to become a best-seller. The idea of connected kitchen products was first identified by Young Entrepreneur of the Year and Smarter CEO Christian Lane.
Christian, an industry leader recognised a very real purpose for bringing more innovation to the household, particularly in the traditional kitchen setting which was ripe for disruption!

Smarter’s latest ground-breaking range of products including iKettle (3rd Gen), Smarter Coffee (2nd Gen) and FridgeCam, the world’s first wireless fridge camera, are at the forefront of delivering solutions that can save money, time, energy and food waste in our everyday lives. Smarter’s range are some of the most unique products that are now sold in over 3000 stores across the UK, Europe and North America with the retail partners including Curry’s, Amazon and Best Buy.

As the Smart Home industry continues its rapid rise, so does Smarter, with continued plans to revolutionise the way we live and who are dedicated to the continued creation of a more connected life.

"Smarter wants to smarten up your dumb kitchen"

− CNET

"Helps you stay more connected to the kitchen"

− Fox news

"Your home is smarter than you these days"

− GQ

"Top-selling connected kitchen devices"

− Forbes

"Thanks to British tech company Smarter, the internet of things is being used in the fight against food waste"

− BBC

"Such rapid growth is impressive"

− The Management Today

Get in touch, we would love to hear from you!

Partners – partnerships@smarter.am

Retail & Distribution Enquiries – sales@smarter.am

Marketing & Press – press@smarter.am

Customer service – support@smarter.am

Office address: Block 7, Unit 7.2.1, The Leather Market – 11-13 Weston Street, London, SE1 3ER

Testimonials

Douglas, Darlington, UK

"Your customer service department took ownership of my problem, kept me notified on progress right up to the time the replacement unit had been delivered. They even contacted me to ensure all was well with the new kettle. It is without contradiction the best experience from a customer service department that I have ever been involved with."

iKettle 3rd Generation

5.0
2017-11-02T12:11:25+00:00

iKettle 3rd Generation

"Your customer service department took ownership of my problem, kept me notified on progress right up to the time the replacement unit had been delivered. They even contacted me to ensure all was well with the new kettle. It is without contradiction the best experience from a customer service department that I have ever been involved with."

Richard, Chilwell, UK

"I drink a lot of tea, so being able to set it to boil without having to go up a flight of stairs just to put the kettle on is a huge plus. I can’t get about very well so it’s a huge help. Plus being able to boil it whilst out with the dog for it to be ready for when I get home is great too. Thank you to Smarter for bringing such a wonderful gadget into my life. It has actually helped so much already, and will continue to do so for many years."

iKettle 3rd Generation

5.0
2017-11-01T13:52:40+00:00

iKettle 3rd Generation

"I drink a lot of tea, so being able to set it to boil without having to go up a flight of stairs just to put the kettle on is a huge plus. I can’t get about very well so it’s a huge help. Plus being able to boil it whilst out with the dog for it to be ready for when I get home is great too. Thank you to Smarter for bringing such a wonderful gadget into my life. It has actually helped so much already, and will continue to do so for many years."

Matt, London, UK

"Found the experience of being able to use my Google Home to activate it the best part it works very well with IFTTT.
The main feature is voice activation. Having kettle ready staying warm when I walk downstairs saves me time and I get my much-needed coffee sooner."

iKettle 3rd Generation

5.0
2017-11-01T14:03:40+00:00

iKettle 3rd Generation

"Found the experience of being able to use my Google Home to activate it the best part it works very well with IFTTT. The main feature is voice activation. Having kettle ready staying warm when I walk downstairs saves me time and I get my much-needed coffee sooner."
5.0
3