About Us

About Us

About Us

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The home is where the kitchen is.

Here at Smarter it is our mission to create innovative products in the home that are stylish, practical and convenient.

Our ground-breaking connected products are paving the way for the future, by harnessing the very best in technology and using it to help improve life.

What is Smarter?

Smarter has swiftly become one of the UK’s fastest growing connected home companies, pioneering the emerging ‘connected kitchen’ lifestyle, creating innovative products that can enhance our everyday lives. The award-winning London-based company first came to prominence in 2013, with the successful launch of the first ever WIFI-enabled iKettle, going on to become a best-seller. The idea of connected kitchen products was first identified by Young Entrepreneur of the Year and Smarter CEO Christian Lane.
Christian, an industry leader recognised a very real purpose for bringing more innovation to the household, particularly in the traditional kitchen setting which was ripe for disruption!

Smarter’s latest ground-breaking range of products including iKettle (3rd Gen), Smarter Coffee (2nd Gen) and FridgeCam, the world’s first wireless fridge camera, are at the forefront of delivering solutions that can save money, time, energy and food waste in our everyday lives. Smarter’s range are some of the most unique products that are now sold in over 3000 stores across the UK, Europe and North America with the retail partners including Curry’s, Amazon and Best Buy.

As the Smart Home industry continues its rapid rise, so does Smarter, with continued plans to revolutionise the way we live and who are dedicated to the continued creation of a more connected life.

The Team
CEO

Christian Lane

As the CEO of Smarter, Christian Lane is a seven-time award-winning Entrepreneur and has over 15 years experience in building successful companies. As a retail expert, Christian was mentored by Theo Paphitis via an investment in his first company which revolutionised design and acquired listings in thousands of stores worldwide. Now on a mission to connect the future of buying groceries, Christian has secured retail listings with the world’s largest retailers to deliver a new way of shopping. “Our technology has enabled a traditional industry to grow as the future is based on the connection between people”. Smarter is now a leading connected home company and has been voted by ‘Tech Track’ as one of the fastest growing startups in London.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Tea
iOS or Android: iOS

Managing Director

Isabella Lane

Isabella is responsible for ensuring that the visions and strategic plans of the Board and CEO are realised and translated into the day-to-day running of the business. Isabella has oversight of each department from finance to customer services keeping the various teams motivated and driven to reach Smarter’s goals and targets. As a founding partner at Smarter, Isabella has extensive experience in all aspects of the business. Being instrumental alongside the CMO for strategic partnerships, Isabella has worked with some of the largest names in the industry e.g. Bosch, Unilever, Amazon, John Lewis.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Tea
iOS or Android: iOS

Creative Director

Andreas Lane

Andreas Lane is an award winning designer and has an extensive background in product design and manufacturing. Andreas has previously set up his own business in interior design and retail. As a founding partner at Smarter, Andreas works alongside the CEO, is responsible for the planning and management of product development and design. Andreas manages a team of manufacturers, engineers and developers in the UK and manufacturers in Asia. He oversees the entire product development cycle from concept, feature creation to design and mass production. Andreas is responsible for the development of Smarter’s brand and design. He has created the Smarter product range from physical products, packaging and print to the software and its apps.

Favorite Smarter Product: FridgeCam
Coffee or Tea: Vanilla Latte
iOS or Android: iOS

CTO

Gareth Long

Gareth initially founded a business designing software for clients such as ARM, leading to positions as a developer and team lead in the gaming industry. He has also held mobile platform development lead and project management roles in the UK, Singapore and Germany. Gareth has also worked extensively in the telecoms industry. At Sendo, Motorola and Symbian, Gareth brought many successful handsets to market and acquired patents in image compression. He then moved onto wireless silicon design management at Texas Instruments and Intel, smart card, wearable and digital crypto-currency design at TransaXiom, then on to sports watch/band/fitness.

Favourite Smarter Product: iKettle
Coffee or Tea: Tea
iOS or Android: Both

General Counsel

Leon Flavell

Leon has over 30 years legal experience in a wide range of domestic and international corporate matters — including numerous high-profile M&A and private equity transactions. Previously, Leon was PWC’s global legal services leader and largely responsible for ‘PWC legal’ becoming a major legal player, with over 3,500 lawyers worldwide. He has extensive experience in leading cross-border legal teams on successful execution of complex deals. Leon has a passion for new technology and is a shareholding board member of Smarter.

CFO

Richard Simmons

Richard is CFO at Smarter. He was a banker for 11 years and has been an Investment Manager for 17. Richard is an advisor and Director of a number of organisations, including Chairman of a public company. Richard holds an MA from Oxford and an MBA from Cass Business School.

Favourite Smarter Product: All
Coffee or Tea: Coffee
iOS or Android: Both

Executive Director

Ran Janda

Ran heads Internal Operations and is the Executive Director at Smarter, London. Ran has visibility of all the departments in the business. She has over five years’ experience in technology startups. Ran is responsible for ensuring that the business has the best working environment and processes in place. To this end, she has grown the business from four to 30 employees, overseen a major office move from Croydon to London. Ran is also responsible for HR, day-to-day internal management and also manages logistics for major exhibitions and conferences the Smarter attends. Before joining Smarter, Ran worked for Xively Ltd, an IoT connected product management platform. She had overall responsibility for the day-to-day financial management as well as supporting the growth of the company in recruitment and HR. Over the course of two years, the company experienced rapid growth and was acquired by Boston-based remote access firm LogMeIn in 2011 for $15M.

Favourite Smarter Product: iKettle
Coffee or Tea: Tea
iOS or Android: iOS

Finance Director

Darren Barson

As Finance Director at Smarter, and in addition to overall ownership of the core Finance function, Darren is part of the management team and provides commercial insight and support across a variety of key business decisions. Darren joins Smarter having spent the past 7 years working in Asia across various commercial finance roles, most recently as Head of Financial Operations for St James’s Place Wealth Management (FTSE). “Joining the Smarter team was one of the easiest decisions I’ve ever had to make. The industry leading products, global opportunity and the team translates into a journey I had to be part of.”

Favourite Smarter Product: All products – anything that gives me more family time is great
Coffee or Tea: Coffee – strong
iOS or Android: Android

Finance Assistant

Fiona King

I’ve joined Smarter after recently returning from a travelling trip around South East Asia. I have worked in various finance roles in start-up companies across 3 continents over the last 8 years. My job at Smarter entails assisting Darren, the Finance Director, in processing and managing all financial information. I really enjoy the innovative and dynamic environment at Smarter and am excited to be a part of the organisation’s growth and progress. My passion is travelling and experiencing new cultures – Kenya and Bolivia have been my favourite destinations so far!

Favourite Smarter Product: FridgeCam
Coffee or Tea: Coffee
iOS or Android: iOS

Marketing Executive

Michael Hutchison

I am the Marketing Executive at Smarter. I handle the company’s communications, marketing, PR and media relations. As an Australian living in London, I’ve been lucky enough to have worked in a lot of different places. What sets Smarter apart is the level of innovation that isn’t being done anywhere else in the world. I’m proud to be at the forefront of helping deliver these amazing products around the globe. Not only is it a unique place to work but the Smarter team are also a fantastic bunch of people who all share a common purpose and also enjoy a good laugh together. My hobbies include all things sport, travelling around Europe, live music, writing, and a good coffee/beer/wine/scotch.

Favorite Smarter Product: Smarter Coffee
Coffee or Tea: Coffee
iOS or Android: iOS

Marketing Manager

Sarah Pieters

I am the Digital Marketing Manager here at Smarter. My role involves ensuring that we run effective and memorable digital marketing campaigns and activities across the globe. I’ve lived on 2 continents, 5 countries and worked with some great people from all backgrounds, which has helped me develop a very international perspective and mindset when doing business. I love working at Smarter because of the friendly people here and the innovative vision it has as a business. It’s so exciting to be part of a start-up that’s revolutionising the home and creating products that have never been created before. Outside of work, my passions are travelling, photography and anything to do with music!

Favourite Smarter Product: All of them
Coffee or Tea: Coffee
iOS or Android: Both (iOS laptop, Android phone!)

Sales Manager

Uzzi Rafi

I am a Sales Manager at Smarter. I love consumer electronics tech. Smarter technology is unique which captures my attention and has great potential to improve our daily lifestyle! I believe in the Smarter technology and wanted to be a part of the exciting journey to make a difference! My hobbies include badminton, swimming,  gym, travelling and socialising. Interesting fact about me, I can speak three languages.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Tea
iOS or Android: iOS

Project Manager

Jonathan Pick

I am a Project Manager for Smarter and I joined the team 18 months ago. I love the challenge my work provides, often working to important deadlines and maintaining communications with numerous clients from start to finish. I am responsible for ensuring that I’ve upheld the company’s professional expectations throughout the process and to deliver the end results on time. I work amongst a vibrant and energetic team who are equally as enthusiastic and committed toward their work and I really enjoy my role here. Outside of the workplace, I consider myself a creative, I love all things music, gigs, festivals, and counterculture.

Favourite Smarter Product: Smarter Coffee Machine
Coffee or Tea: Coffee
iOS or Android: iOS

PA to Directors

Alice Leon

I am the PA to Directors at Smarter, supporting the team by organising travel, meeting and greeting clients, managing calendars, arranging meetings and deliveries and any other tasks that the team need support. I really enjoy working in the fast-paced environment at Smarter, especially with being surrounded by so many friendly faces. Previously I worked in a range of administrative support and operations roles in the travel and insurance industries. I have especially enjoyed the support roles as I like the responsibility these positions entail. When I’m not in the office I enjoy baking, watching romantic films, pilates and going for food with friends!

Favourite Smarter Product: FridgeCam
Coffee or Tea: Neither
iOS or Android: iOS

Technical Project Manager

Manohar Lal

I’m a Technical Project Manager at Smarter and I’m responsible for the production schedules and deliverables. I have experience in managing and delivering projects through their entire lifecycle. I manage globally dispersed project teams to develop our products using agile methodologies. I enjoy most sports, in particular, jogging and I love road tripping in the USA.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Coffee
iOS or Android: iOS

Electronics Engineer

Simon Richards-Martin

I’m the Electronics Engineer at Smarter, working on exciting IoT products every day is what makes my professional life great. My past experience in the electronics industry is varied, including smart lighting, satellite communications, manufacturing, and most recently I held the position of Head of Hardware Engineering for a leading interactive kids’ toys company. It’s exciting to work in a fast-paced development environment that keeps me on my toes. One of my favourite things is seeing my designs on the store shelves after seeing a successful development cycle through to completion. When I’m not working hard, I like to relax by socialising, listening to good music, playing the guitar, or watching a movie. I enjoy skiing and playing table tennis, and would like to one day become a licensed helicopter pilot.

Favourite Smarter Product: iKettle
Coffee or Tea: Neither
iOS or Android: iOS

Customer Service Intern

Amber Simon

I’m the Customer Service Intern at Smarter. I am an undergraduate at Cardiff University studying International Business management. I am very excited to have the opportunity to work in a fast paced and growing Startup. Working with the dynamic and dedicated team at Smarter is exciting and the enthusiasm for innovation and excellent Customer Service is infectious; I’m learning every day. My hobbies include sailing and dancing.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Tea
iOS or Android: iOS

iOS Developer

Abdul Mohammed

I am an iOS Developer at Smarter. I love working at Smarter because individuality and diverse thinking are encouraged. We have a positive, open and supportive environment where new and different ideas are encouraged and nurtured. We have a fun and informal culture but with serious business growth goals. I have been working on iOS programming using Objective C and Swift for nearly 7 years. I have developed lots of application and whenever get free time I usually make my own casual games which published on App Store. In leisure time, I play cricket, table tennis and soccer.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Both
iOS or Android: Android

Marketing Intern

Sonia Gravina

I am one of the Marketing interns at Smarter. I support the marketing team by assisting in the development of marketing campaigns and activities. I’m very excited to have been given the opportunity to work with a successful tech start-up within a vibrant team. My passion is travelling and exploring new places. I enjoy socialising with friends, love music and going to the gym.

Favourite Smarter Product: iKettle
Coffee or Tea: Tea
iOS or Android: iOS

Retail Development Executive

Ray Malabanan

I’m a Customer Service Agent at Smarter, born and bred living in London. I wanted to work for Smarter because I really like the startup environment. No two days are ever the same! I am a fan of music, sneakers (in fact I own over 100+ pairs), and basketball. I’m also interested in fashion and technology.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Tea
iOS or Android: iOS

Quality Assurance Engineer

Slobodan Ristic

I am a Quality Assurance Engineer with Smarter with history of working in medical (Sweden) and marine (UK) industries. My main task is quality management which includes both administrative and procedural activities such as development of company test procedures (mostly automated), defect prevention and ensuring that the product is fit for purpose before it reaches the customer. The journey with Smarter so far has been a real blast as it has given me an opportunity to have a very close look at cutting edge ways to use Internet of Things technology to evolve user-technology interaction. My interests outside of work include small interior design solutions for campervans/motorhomes (heavily integrating use of computers), as well as all the good things in life. Oh, yes I used to own brand new Palm Vx.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Coffee
iOS or Android: Both

Human Resources

Katy Darragh

As Human Resources Manager at Smarter, Katy has overall ownership of the core Human Resources Department as well as being part of the management team providing people strategy and support across a variety of key business decisions. Katy joins Smarter bringing 6 years experience within Human Resources across a number of major international corporations, most recently as HR Business Partner for Sony. “I first joined the Smarter team as a Consultant but instantly I was inspired by the leadership team and the talent within the company to make a permanent transition an obvious decision. I’m delighted to be a part of Smarter’s management team during this exciting time and look forward to working with such an innovative team.”

Favourite Smarter Product: Fridge Cam
Coffee or Tea: Neither, I only drink cold drinks
iOS or Android: Android!

iOS Developer

Robert Baronas

I’m an iOS developer here at Smarter. I love to be part of friendly Smarter team and contribute towards exciting new products. When joining Smarter I was attracted by the simple idea and excellent execution resulting in the creation of very successful products. I’m originally from Lithuania but have spent many years abroad, attending University in Boston before moving to the UK nearly a decade ago. In my spare time I love outdoors and keeping active, I’m a big advocate for Bikram hot yoga has been part of my routine for number of years.

Favorite Smarter Product: iKettle
Coffee or Tea: Tea
iOS or Android: iOS

Software Product Manager

Ian Rivett

Quite simply my role is to lead, motivate, coach and mentor the Smarter Software Development Teams, inhouse and external, to create and deliver the highly innovated products and services aligned to the exciting business roadmap.  I have over twenty years experience in software engineering, development, and project management.  Outside of the working environment my time is taken up with my family, cycling, dancing, golf, and reading
history.
Favourite Smarter Product: FridgeCam
Coffee or Tea: Coffee
iOS or Android: Android
Marketing Intern

Zahra Bawany

I am one of the Marketing Interns at Smarter. I was born in London, I’m originally Pakistani but I grew up in Dubai and I can speak five languages so I’m quite international to say the least! I love working at Smarter because everyone is really friendly and each day has been unique. You could never get bored!

Favourite Smarter Product: FridgeCam
Coffee or Tea: Neither
iOS or Android: iOS

Android Developer

Carl Lewis

I am an Android Developer at Smarter, working on developing the best possible Android App to support our products. I have worked in App Development for over 5 years and have done both iOS and Android, I have worked on apps with some big clients such as Google, Facebook and Nike. I graduated in Computing and have floated around the computing world doing backend, frontend, and engineering, but settled on App Development as I enjoy the challenge of the constantly evolving mobile market and the advancements it has made in last few years. Outside of work, I am a super Geek, huge comic and gaming fan. I am also crazy about football (Arsenal) and have played football at both a professional and semi-professional level for years.

Favourite Smarter Product: FridgeCam
Coffee or Tea: More of a Rum man, but probably Coffee
iOS or Android: Android

Customer Service Manager

Aaron Koumi

I am the Head of Customer Service here at Smarter, my role is to ensure our customers received the best possible service whilst using all of our amazing products. I have over 10 years of customer service experience within various early stage startups and love the buzz of working in such a fast paced environment. I am a massive fan of technology and how it is helping improve how the world is connected, I love sports with football being my favourite and I try and play as much as I can. I enjoy working at Smarter as it is very exciting to be part of a startup that is revolutionising the way people use their kitchen.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Coffee
iOS or Android: Android

Customer Service Agent

Ayesha Mkali

I am a Customer Service Agent at Smarter and being on the customer service team means, I have the opportunity to help and support customers throughout their journey with us! I have a strong customer service background so any opportunity to develop my skills I will take. I have a high interest in technology and I am excited to see what other products will be created. A little bit more about me..I have a passion for sport and I absolutely LOVE Music. In my spare time I write my own songs but never really have the courage to sing them myself. Maybe one day.

Favourite Smarter Product – Fridgecam
Coffee or Tea – Neither
iOS or Android: iOS

Android Developer

Javier Gonzalez

I’m an Android Developer at Smarter. I love mobile applications and have worked with many, mostly in Android. I’m keen to learn new technologies, to work with innovative ideas and Smarter is a good place for this. I’m originally from Spain where I studied Computer Science. I like football, hiking, climbing and all mountain related sports. I also like food, finding new restaurants in London and spending time with my family and friends.

Favourite Smarter Product: All of them
Coffee or Tea: Coffee
iOS or Android: Both

Interim QA Processor

Fahed Chehabeddine

My Name is Fahed and I’m the Interim QA Processor at Smarter. I am a very friendly person and full of energy. I have many passions such as movies, going to the cinema, tv shows, anime and I love gaming. I love to watch and play football. I also enjoy going on holidays and enjoy relaxing with friends.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Apple juice
iOS or Android: Android

Customer Service Agent

Natalie Henry

I am a Customer Service Agent at Smarter. I am a recent graduate with a degree in Psychology; I love that in this role I am able to interact with a whole host of interesting individuals – both within the company and when supporting customers with their products! I am passionate about sourcing and sharing small but significant ways of improving daily life, and I feel that Smarter products undoubtedly do just that! A couple of things I do to improve my daily life include: socialising with loved ones, getting some fresh air on fun nature walks, and discovering new and exciting musical artists.

Favourite Smarter Product: iKettle
Coffee or Tea: Tea
iOS or Android: iOS

Quality Assurance

Bevis Owusu-Anning

I’m a QA Engineer at Smarter, a diverse emerging company with bright ideas for the future. I’ve been working in QA for 4 years and I’ve tested websites, apps and games intranet systems. I’ve also worked on some informal projects independently. In my spare time I play football, go to the gym and enjoy baking and rock climbing.

Favourite Smarter Product: iKettle
Coffee or Tea: Tea
iOS or Android: Both

Customer Service Agent

Scarlet Vass

I have recently joined the Smarter team as a customer service executive – It’s fantastic working alongside such lovely people in a fast paced and rapidly growing startup environment! I have a career background in operations management alongside an ongoing professional involvement in NGO and Human Rights work.

Favourite Smarter Product: Smarter Coffee
Coffee or Tea: Coffee
iOS or Android: Android

Inhouse Solicitor

Bisi Akintoye

I have recently joined Smarter as a legal adviser. It’s been really interesting experiencing what giving legal support to a start-up is like – it’s already very challenging but varied and interesting. I have a background in litigation and have previously studied international law.

Favourite Smarter Product: iKettle
Coffee or Tea: Tea by day, coffee by evening
iOS or Android: iOS

"Smarter wants to smarten up your dumb kitchen"

− CNET

"Helps you stay more connected to the kitchen"

− Fox news

"Your home is smarter than you these days"

− GQ

"Top-selling connected kitchen devices"

− Forbes

"Thanks to British tech company Smarter, the internet of things is being used in the fight against food waste"

− BBC

"Such rapid growth is impressive"

− The Management Today

Get in touch, we would love to hear from you!

Partners – partnerships@smarter.am

Retail & Distribution Enquiries – sales@smarter.am

Marketing & Press – press@smarter.am

Customer service – support@smarter.am

Office address: Block 7, Unit 7.2.1, The Leather Market – 11-13 Weston Street, London, SE1 3ER

Testimonials

Richard, Chilwell, UK

"I drink a lot of tea, so being able to set it to boil without having to go up a flight of stairs just to put the kettle on is a huge plus. I can’t get about very well so it’s a huge help. Plus being able to boil it whilst out with the dog for it to be ready for when I get home is great too. Thank you to Smarter for bringing such a wonderful gadget into my life. It has actually helped so much already, and will continue to do so for many years."

iKettle 3rd Generation

5.0
2017-11-01T13:52:40+00:00

iKettle 3rd Generation

"I drink a lot of tea, so being able to set it to boil without having to go up a flight of stairs just to put the kettle on is a huge plus. I can’t get about very well so it’s a huge help. Plus being able to boil it whilst out with the dog for it to be ready for when I get home is great too. Thank you to Smarter for bringing such a wonderful gadget into my life. It has actually helped so much already, and will continue to do so for many years."

Douglas, Darlington, UK

"Your customer service department took ownership of my problem, kept me notified on progress right up to the time the replacement unit had been delivered. They even contacted me to ensure all was well with the new kettle. It is without contradiction the best experience from a customer service department that I have ever been involved with."

iKettle 3rd Generation

5.0
2017-11-02T12:11:25+00:00

iKettle 3rd Generation

"Your customer service department took ownership of my problem, kept me notified on progress right up to the time the replacement unit had been delivered. They even contacted me to ensure all was well with the new kettle. It is without contradiction the best experience from a customer service department that I have ever been involved with."

Matt, London, UK

"Found the experience of being able to use my Google Home to activate it the best part it works very well with IFTTT.
The main feature is voice activation. Having kettle ready staying warm when I walk downstairs saves me time and I get my much-needed coffee sooner."

iKettle 3rd Generation

5.0
2017-11-01T14:03:40+00:00

iKettle 3rd Generation

"Found the experience of being able to use my Google Home to activate it the best part it works very well with IFTTT. The main feature is voice activation. Having kettle ready staying warm when I walk downstairs saves me time and I get my much-needed coffee sooner."
5.0
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