About Us

The home is where the
kitchen is.

Here at Smarter it is our mission to create innovative products in the home that are stylish, practical and convenient.

Our ground-breaking connected products are paving the way for the future, by harnessing the very best in technology and using it to help improve life.

23
No. of staff
27
No. of countries
3000
No. of retail outlets
100000
No. of users

Smarter is an award-winning London-based lifestyle brand whose products are powered by smart technology.

Since the company’s inception in 2013, Smarter has been at the forefront of designing innovative solutions for a more connected everyday life.

Smarter has swiftly become one of the UK’s fastest growing connected home companies, pioneering the emerging ‘connected kitchen’ lifestyle.

The idea of connected kitchen products was first identified by Smarter’s CEO and founder Christian Lane.

Christian recognised a very real purpose for bringing more disruption and enhancement to the household, particularly in the kitchen setting.

The successful launch of Smarter’s original iKettle, the first-ever Wi-Fi connected kettle, quickly became the best-selling product on Firebox and has since lead to several other unique kitchen products.

With the emergence of the IoT industry in recent years, Smarter has since gone onto produce several other connected products including the iKettle 2.0 and Smarter Coffee Machine.

This year will see the three key products being launched that will significantly enhance the home with iKettle – 3rd Generation, Smarter Coffee – 2nd Generation and Smarter FridgeCam.

As the industry continues its rapid rise, so does Smarter, with plans to continue revolutionising the way we live and who are dedicated to the continued creation of ground-breaking products that pave the way for a more connected life.

The Team

Christian Lane

CEO

Isabella Lane

Managing Director

Andreas Lane

CDO

Alistair Lowe

R&D Manager

Daulat Sen

CFO

Barnaby Sellers

Sales Manager

Ran Janda

Head of Internal Operations

Jonathan Pick

Project Manager

"Smarter wants to smarten up your dumb kitchen"

− CNET

"Helps you stay more connected to the kitchen"

− Fox news

"Your home is smarter than you these days"

− GQ

"Top-selling connected kitchen devices"

− Forbes

"Thanks to British tech company Smarter, the internet of things is being used in the fight against food waste"

− BBC

"Such rapid growth is impressive"

− The Management Today

Get in touch, we would love to hear from you!

Partners – partnerships@smarter.am

Retail & Distribution Enquiries – sales@smarter.am

Marketing & Press – press@smarter.am

Customer service – support@smarter.am

Our office address: 1 Fellmongers Path, Tower Bridge Road, London, SE1 3LY