About Us

The home is where the kitchen is.

Here at Smarter it is our mission to create innovative products in the home that are stylish, practical and convenient.

Our ground-breaking connected products are paving the way for the future, by harnessing the very best in technology and using it to help improve life.

30
No. of staff
27
No. of countries
3000
No. of retail outlets
100000
No. of users
What is Smarter?

Smarter has swiftly become one of the UK’s fastest growing connected home companies, pioneering the emerging ‘connected kitchen’ lifestyle, creating innovative products that can enhance our everyday lives. The award-winning London-based company first came to prominence in 2013, with the successful launch of the first ever WiFi-enabled iKettle, going on to become a best-seller. The idea of connected kitchen products was first identified by Young Entrepreneur of the Year and Smarter CEO Christian Lane.
Christian, an industry leader recognised a very real purpose for bringing more innovation to the household, particularly in the traditional kitchen setting which was ripe for disruption!

Smarter’s latest ground-breaking range of products including iKettle (3rd Gen), Smarter Coffee (2nd Gen) and FridgeCam, the world’s first wireless fridge camera, are at the forefront of delivering solutions that can save money, time, energy and food waste in our everyday lives. Smarter’s range are some of the most unique products that are now sold in over 3000 stores across the UK, Europe and North America with the retail partners including Curry’s, Amazon and Best Buy.

As the Smart Home industry continues it’s rapid rise, so does Smarter, with continued plans to revolutionise the way we live and who are dedicated to the continued creation of a more connected life.

The Team

CEO

Christian Lane

I am the CEO and founder of Smarter. I saw Smarter as the opportunity to really make a difference in the world we live in. I wanted to take the very best in technology and disrupt a market. I have always been an entrepreneur presenting my first company on Dragons Den and secured investment at the age of 19. Smarter combines my love for business and technology, we have created a world’s first range of best-selling products for the connected home. Outside of Smarter I am also involved in a SevenLabs, an incubator based in London that uses seven-week programs to turn great ideas into fantastic business opportunities.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Tea
iOS or Android: iOS

Managing Director

Isabella Lane

I am the MD for Smarter. Smarter has been such a revelation from day one when we first decided to set up the company. I love my job which encompasses my passion for people, tech and business. I excel at making effective decisions under pressure and ensuring that the creative talent we have at Smarter is being channelled to hit impressive revenues and attractive growth targets. The opportunity to be involved in the fastest growing industry of my generation is too exciting, selling our products into thousands of homes around the world. I am an avid tennis and Everton FC fan but my favourite thing is my massive dog Henrie who likes to take me on walks.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Tea
iOS or Android: iOS

CDO

Andreas Lane

I’m the Chief Development Officer at Smarter. I am the original creator of all visual and aesthetic designs of the Smarter product range from physical products, packaging and print to the software and its apps. Responsible for working with teams of manufacturers, engineers and developers within Smarter and manufacturers in Asia, I oversee the entire product development cycle from concept, feature creation to design and mass production. Achieving great things is the driving force in my life, both in and out of work. I’m a family guy, and nothing else is more important than this. Things that go fast and loud is my passion, anything that brings out the adventure in life like Travelling the world and exploring new places with a GoPro in hand.

Favorite Smarter Product: FridgeCam
Coffee or Tea: Vanilla Latte
iOS or Android: iOS

CTO

Gareth Long

I am the CTO at Smarter, working on device development and It. Is. Awesome. A fantastic opportunity to exercise everything I’ve learned and experienced up to this point. I’m helping bring to market amazing, secure, IoT devices, and with a truly great team. How my journey started at Smarter was interesting, we were looking for eggs. But, I saw and bought an iKettle 2.0 from Amazon Prime Now, liked it, checked up on Smarter, liked Smarter, and said I wanted to work there. And here I am! I’ve always been obsessed with pulling things apart to see how they work, and make them better, which is a fascination that has never left me. One thing people won’t know about me is I have a parrot that can talk to Alexa, mimic Mr. T and Gramma Funk.

Favourite Smarter Product: iKettle
Coffee or Tea: Tea
iOS or Android: Both

CFO

Daulat Sen

I am an advisor and CFO at Smarter. Have been a consultant and banker working in technology and innovation for over two decades and am super excited about being involved with a bunch of smart, enthusiastic people who are making IoT real!  This is an exciting time in the tech space and we are bringing concepts to market in a tangible way so that they are useful to our daily lives – and not just cool toys.  I am married and have three teenage daughters and we enjoy the outdoors and indoors in equal measure – with never a dull moment! Fun fact about me, I once hit a first-class cricket bowler for four.

Favorite Smarter Product: FridgeCam
Coffee or Tea: Coffee
iOS or Android: iOS

Head of Internal Operations

Ran Janda

I am Head of Internal Operations and Company Secretary at Smarter, London. I love to solve problems, so this role gives me the perfect opportunity to achieve that. I work across most departments to ensure everything runs smoothly. With the explosion of the Internet of Things and connected products, Smarter is at the forefront of disrupting the industry as we know it. Big data is the current buzz word and we are perfectly placed to not only have access to this but to be able to use it in a revolutionary way. I am excited to be a part of this journey and be able to continue to contribute to its success on a daily basis. Outside of Smarter I have a keen interest in natural medicine and have studied various health modalities as a result. I am always quick to recommend remedies to anyone who sneezes in my vicinity, as a healthy workforce is a happy and productive workforce!

Favourite Smarter Product: iKettle
Coffee or Tea: Tea
iOS or Android: iOS

Sales Manager

Uzzi Rafi

I am a Sales Manager at Smarter. I love consumer electronics tech. Smarter technology is unique which captures my attention and has great potential to improve our daily lifestyle! I believe in the Smarter technology and wanted to be a part of the exciting journey to make a difference! In my spare time, I am also interested in engineering, designing a robotic arm. Interesting fact about me, I can speak three languages.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Tea
iOS or Android: iOS

Global Sales

Steven May

I am the Global Sales Manager here at Smarter, understanding the global vision of our found Christian and MD Isabella is what first drew me to the company. Having the vision to work in partnership with others and the ability to develop this into a plan that can be replicated around the world is what drives me. For my entire career, I’ve loved the moment when somebody understands your product for the first time and can see how we can benefit them, it is so rewarding. I have spent almost 30 years in the electronic accessory market developing products and programs with retailers all around the world, having lots of fun along the way. I always eat something new from the menu that I’ve not tried before, I will do any sport just for fun and I always have a smile on my face.

Favorite Smarter Product: iKettle White and Gold
Coffee or Tea: Tea
iOS or Android: iOS

Marketing Executive

Michael Hutchison

I am the Marketing Executive at Smarter. I handle the company’s communications, marketing, PR and media relations. As an Australian living in London, I’ve been lucky enough to have worked in a lot of different places. What sets Smarter apart is the level of innovation that isn’t being done anywhere else in the world. I’m proud to be at the forefront of helping deliver these amazing products around the globe. Not only is it a unique place to work but the Smarter team are also a fantastic bunch of people who all share a common purpose and also enjoy a good laugh together. My hobbies include all things sport, travelling around Europe, live music, writing, and a good coffee/beer/wine/scotch.

Favorite Smarter Product: Smarter Coffee
Coffee or Tea: Coffee
iOS or Android: iOS

Firmware Developer

Sorin Cracana

I’m Firmware Developer at Smarter in London where I design and develop the low-level code running on the FridgeCam. The exciting thing about working at Smarter is there is a lot of potential of disrupting at least one industry. With that in mind, I intend to write high quality and reliable software for Smarter products and enable them to become a success in the IoT market. When I don’t write code, I enjoy doing sports, from long distance running to bouldering, cycling or diving. Last year I ran my first marathon and became a certified open water diver and I am planning to do a triathlon soon. Fun fact, I have a cat without a name.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Coffee
iOS or Android: Android

Quality Assurance Engineer

Slobodan Ristic

I am a Quality Assurance Engineer with Smarter with history of working in medical (Sweden) and marine (UK) industries. My main task is quality management which includes both administrative and procedural activities such as development of company test procedures (mostly automated), defect prevention and ensuring that the product is fit for purpose before it reaches the customer. The journey with Smarter so far has been a real blast as it has given me an opportunity to have a very close look at cutting edge ways to use Internet of Things technology to evolve user-technology interaction. My interests outside of work include small interior design solutions for campervans/motorhomes (heavily integrating use of computers), as well as all the good things in life. Oh, yes I used to own brand new Palm Vx.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Coffee
iOS or Android: Both

Computer Vision Engineer

Roberto Annunziata

I am a Computer Vision Engineer at Smarter, I fully support Smarter’s mission to create a connected home which goes beyond simply “seeing” objects. One of the key steps towards this goal is to introduce artificial intelligence, machine learning and state-of-the-art computer vision in the current technology, contributing to this was my main reason for joining the team.

Favorite Smarter Product: FridgeCam
Coffee or Tea: Coffee
iOS or Android: Android

Operations Executive

Harriet Galvin

I’m the Operations Executive at Smarter. Working in a start-up has always had an appeal, seeing a company grow and being part of that journey is a very exciting opportunity and Smarter truly lives up to all those expectations. The potential for Smarter within the IoT market is boundless and being around such passionate people makes coming into work a real pleasure. No two days in Operations are ever the same, my role is very diverse from organising and managing our international events to HR and recruitment. Outside work I will always have a camera in my hand and a party or gig to go to. I have a keen interest in psychology which is very useful when dealing with the great array of personalities at Smarter.

Favorite Smarter Product: FridgeCam
Coffee or Tea: Coffee
iOS or Android: iOS

Customer Service Manager

Emma Cameron

I’m the Customer Service Manager for Smarter based in London. Here at Smarter our customers are our number one priority. I am always working to find new ways to improve the customers experience. Through setting up new CRM systems, follow up emails, goodwill gestures and simply ensuring customers know we are always there and happy to help. For me working at Smarter is exciting, we are an innovative company that is going to change the world. I am a fan of animals, yoga, and technology. Fun fact about me Tommy Flanagan, sang football songs to me as a baby to help me fall asleep.

Favourite Smarter Product: Smarter Coffee
Coffee or Tea: Coffee
iOS or Android: Android

Project Manager

Jonathan Pick

I am a Project Manage for Smarter and I joined the team 18 months ago. I love the challenge my work provides, often working to important deadlines and maintaining communications with numerous clients from start to finish. I am responsible in ensuring that I’ve upheld the company’s professional expectations throughout the process and to deliver the end results on time. I work amongst a vibrant and energetic team who are equally as enthusiastic and committed toward their work and I really enjoy my role here. Outside of the workplace, I consider myself a creative, I love all things music, gigs, festivals, and counterculture.

Favorite Smarter Product: Smarter Coffee Machine
Coffee or Tea: Coffee
iOS or Android: iOS

Android Developer

Matthew McKenzie

I’m an Android developer at Smarter, building connected household products to help make the future we’ve always imaged, a reality. Before Smarter I’ve enjoyed a number of different technical industries, from industrial robotic research and development to embedded design. Creating and understanding how technology works is what I do for fun. I’ve always enjoyed connecting Android technology up to the real world and have built several interesting products over the years. Technology aside, travel is my life passion. With having wet my beak on the societies of Europe, I now seek adventures further afield, countries with more cultural variance and different lessons to teach.

Favorite Smarter Product: FridgeCam
Coffee or Tea: Neither
iOS or Android: iOS

Firmware Engineer

Liban Olaad

I’m a Firmware Engineer at Smarter living in London, United Kingdom. I am a fan of technology, programming, and travel. I have several years of experience working on various projects in the Internet of Things and factory automation industry. These experiences make me adaptable, innovative and conscientious to the work involved. Skills to be cost effective and a continuous improvement to the business through concept, prototype and production introduction. Working for Smarter is exciting as we are bringing unique products in the IoT industry which is usually saturated with security products and combined with a great working environment. friendly colleagues on top. I feel proud to be working at Smarter.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Tea
iOS or Android: Android

Android Developer

Shivam Gadhia

I’m an Android Developer at Smarter. I care about team, product and crafting beautiful Android apps. What drew me to Smarter was the opportunity not only in exploring user experience challenges associated with creating a companion app for a hardware device but the FridgeCam because it has the potential to change the way we think about how we do our grocery shopping. In my spare time, I am a coffee lover, amateur Dhol & Tabla player that can do calligraphy!

Favourite Smarter Product: FridgeCam
Coffee or Tea: Coffee
iOS or Android: Android

iOS Developer

Abdul Mohammed

I am an iOS Developer at Smarter. I love working at Smarter because individuality and diverse thinking are encouraged. We have a positive, open and supportive environment where new and different ideas are encouraged and nurtured. We have a fun and informal culture but with serious business growth goals. I have been working on iOS programming using Objective C and Swift for nearly 7 years. I have developed lots of application and whenever get free time I usually make my own casual games which published on App Store. In leisure time, I play cricket, table tennis and soccer.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Both
iOS or Android: Android

Team Administrator

Alice Leon

I am the Team Administrator at Smarter, supporting the team by organising travel, meeting and greeting clients, managing calendars, arranging meetings and deliveries and any other tasks that the team need support. I really enjoy working in the fast-paced environment at Smarter, especially with being surrounded by so many friendly faces. Previously I worked in a range of administrative support and operations roles in the travel and insurance industries. I have especially enjoyed the support roles as I like the responsibility these positions entail. When I’m not in the office I enjoy baking, watching romantic films, pilates and going for food with friends!

Favorite Smarter Product: FridgeCam
Coffee or Tea: Neither
iOS or Android: iOS

Customer Service Agent

Ray Malabanan

I’m a Customer Service Agent at Smarter, born and bred living in London. I wanted to work for Smarter because I really like the startup environment. No two days are ever the same! I am a fan of music, sneakers (in fact I own over 100+ pairs), and basketball. I’m also interested in fashion and technology.

Favourite Smarter Product: FridgeCam
Coffee or Tea: Tea
iOS or Android: iOS

"Smarter wants to smarten up your dumb kitchen"

− CNET

"Helps you stay more connected to the kitchen"

− Fox news

"Your home is smarter than you these days"

− GQ

"Top-selling connected kitchen devices"

− Forbes

"Thanks to British tech company Smarter, the internet of things is being used in the fight against food waste"

− BBC

"Such rapid growth is impressive"

− The Management Today

Get in touch, we would love to hear from you!

Partners – partnerships@smarter.am

Retail & Distribution Enquiries – sales@smarter.am

Marketing & Press – press@smarter.am

Customer service – support@smarter.am

Our office address: Asra House, 1 Long Lane, London, SE1 4PG

Testimonials

Richard, Chilwell, UK

"I drink a lot of tea, so being able to set it to boil without having to go up a flight of stairs just to put the kettle on is a huge plus. I can’t get about very well so it’s a huge help. Plus being able to boil it whilst out with the dog for it to be ready for when I get home is great too. Thank you to Smarter for bringing such a wonderful gadget into my life. It has actually helped so much already, and will continue to do so for many years."

iKettle 3rd Generation

5.0
2017-11-01T13:52:40+00:00

iKettle 3rd Generation

"I drink a lot of tea, so being able to set it to boil without having to go up a flight of stairs just to put the kettle on is a huge plus. I can’t get about very well so it’s a huge help. Plus being able to boil it whilst out with the dog for it to be ready for when I get home is great too. Thank you to Smarter for bringing such a wonderful gadget into my life. It has actually helped so much already, and will continue to do so for many years."

Douglas, Darlington, UK

"Your customer service department took ownership of my problem, kept me notified on progress right up to the time the replacement unit had been delivered. They even contacted me to ensure all was well with the new kettle. It is without contradiction the best experience from a customer service department that I have ever been involved with."

iKettle 3rd Generation

5.0
2017-11-02T12:11:25+00:00

iKettle 3rd Generation

"Your customer service department took ownership of my problem, kept me notified on progress right up to the time the replacement unit had been delivered. They even contacted me to ensure all was well with the new kettle. It is without contradiction the best experience from a customer service department that I have ever been involved with."

Matt, London, UK

"Found the experience of being able to use my Google Home to activate it the best part it works very well with IFTTT.
The main feature is voice activation. Having kettle ready staying warm when I walk downstairs saves me time and I get my much-needed coffee sooner."

iKettle 3rd Generation

5.0
2017-11-01T14:03:40+00:00

iKettle 3rd Generation

"Found the experience of being able to use my Google Home to activate it the best part it works very well with IFTTT. The main feature is voice activation. Having kettle ready staying warm when I walk downstairs saves me time and I get my much-needed coffee sooner."
5.0
3